DeMellier London Stockholm Bag Trend 2026

In today’s fashion landscape, looking polished and elegant has far less to do with price tags and more to do with taste and intention. It’s conveyed through styling choices and insider awareness rather than by flaunting a big-name label. Those who grasp this recognize that, for non-designer handbags, a few brands speak the language of understated luxury. One such name is DeMellier.

Launched in 2017, DeMellier is an ethical, sustainable bag brand that empowers women and gives back to those who need it most. A key part of its mission is philanthropy: For every purchase, the brand funds vaccines and treatments to save a child’s life.

The brand’s rise has been built on its collection of modern classics. These bags have become staples through word of mouth, repeat wear, and celebrity endorsements. Notably, just one year after its debut, DeMellier gained significant attention when Meghan Markle was spotted with the Mini Venice bag in Wales. This royal support continued with Kate Middleton and Princess Beatrice also wearing the brand.

DeMellier has also garnered a following among stylish celebrities, such as Katie Holmes, Elsa Hosk, and Emily Ratajkowski. Fashion insiders, including many New York City–based editors at Who What Wear, are also longtime fans, often favoring the New York bag for its blend of practicality and high style.

A picture of the new demellier stockholm bag.

Momentum like this usually asks the question what’s next? For DeMellier, it’s The Stockholm. Newly launched and already finding its way onto the arms of the chicest dressers, this softly curved yet structured silhouette, similar to a bowler-style bag, offers effortless ease. It comes in three sizes (small, midi, and large) and two materials (leather and suede). Each features a central zip closure, a minimal gold signature logo, and rolled handles, which vary in length. For example, the large Stockholm has long straps that let you wear it on your shoulder, while the small has two top handles, allowing you to carry it by hand or in the crook of your arm.

Early this week, I saw two fashion people on my Instagram feed wearing the bag, and I didn’t even have to question my and everyone else’s sudden obsession. I knew it lay in the bag’s unfussy, sharp style. There’s no overt branding; instead, the design speaks quietly, relying on proportion, quality materials, and clean lines to do the work. It’s the kind of bag that signals taste rather than trend, cementing itself as the under-$1000 designer bag to own in 2026. Keep scrolling to see how the fashion elite are wearing it now, and then snag one for your collection.