“Toasted Blush” is Fall 2025’s Biggest Makeup Trend

Over the summer, we saw “sunburn blush” dominate social media. This trend was all about mimicking the look of sun exposure without…well, actual sun exposure. It involved applying blush (usually a cream formula) horizontally across the face, from the apples of the cheeks to straight across the nose. When Victoria’s Secret-inspired red blush, Hailey Bieber-approved berry blush, or spicy orange blush was used, it really did mimic the natural flush you’d get from a day spent under the sun.

Now that we’re firmly in the midst of fall, “sunburn blush” is less relevant. Enter “toasted blush,” the new trend that’s taking its place. (This is a micro-trend that belongs to the greater toasted makeup trend that’s flooding my FYP on Instagram and TikTok. “Toasted nails” are even trending!) Learn all about this major fall makeup trend ahead.

Hailey Bieber made “sunburn blush” her signature makeup look over the summer.

Here, Emily Ratajkowski demonstrates the “toasted blush” look courtesy of celebrity makeup artist Hung Vanngo. Can you see a difference? Toasted blush involves the same product placement as the sunburn-inspired look, except it substitutes the more summery shades for warm, cozy, and earthy tones—think soft clay colors and terracotta tones.